Bart Sichel is a former Fortune 500 Chief Marketing Officer, and an expert in marketing, ecommerce, and corporate strategy.
For over 25 years Bart Sichel has successfully led teams to measurable success by combining a keen focus on strategic insights with a hands-on operator’s bias towards action.
Bart’s industry experience spans both B-to-B and B-to-C businesses encompassing retail, ecommerce, and a range of other consumer sectors including packaged goods, technology, hospitality, and more.
His deep knowledge of customer insights, advanced analytics, media and advertising, brand portfolio management, strategic planning, and marketing has benefitted his companies, his clients, and their customers.
Professional Experience
Bart Sichel is President of bps Captura, where he serves a range of clients on critical growth topics.
Most recently, Bart was CMO at Burlington Stores where he was part of the dedicated executive management team that turned the business around under private equity ownership, took the company public, and increased shareholder value over ten-fold. Bart led the Marketing, Ecommerce, and Corporate Strategy teams.
Prior to Burlington, Bart was a Principal at McKinsey & Company where he co-led McKinsey’s North American Retail Marketing Practice among other leadership roles.
Before McKinsey, Bart was involved in several startups, and was a Vice President at Chemical Bank.
Teaching and Speaking
Bart regularly speaks on the topics of marketing, customer loyalty, digital marketing, ecommerce, and leadership, and he has guest lectured at a number of graduate programs including Wharton at The University of Pennsylvania and also at New York University.
He currently teaches a graduate class for NYU on The C-Suite Perspective: Leadership and Integrated Marketing.
Governance
Bart serves on the National Board of Directors for The Leukemia & Lymphoma Society, and is a former Vice Chairman. LLS is a national non-profit dedicated to curing blood cancers and improving the quality of life of patients and their families. Bart has served on the Executive as well as Mission, Public Policy, and Revenue & Marketing Committees.
While at McKinsey he helped numerous boards across a variety of industries to think about and develop their portfolio of initiatives to ensure prioritization across size, attainability, and time horizons.
At Burlington, Bart ran the annual strategy process, including an offsite for the board of directors, where he facilitated an ongoing dialogue about the future of the business and the big bets Burlington would invest in each year.
Education
Bart holds a B.A. in Economics from Vassar College, and an M.B.A. in Marketing and Finance from Columbia University.
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Bart’s legal name is Hobart, so occasionally if you look him up you will find Hobart Sichel. But most of the time Bart will do.